Adding quality content to your website on a regular basis is an excellent SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword? Especially when you’re blogging and focusing on long tail keywords, it can be quite hard to decide which keywords to optimize for.
What is the focus keyword?
The focus keyword is the keyword that you want your page to rank for, so when people search for that keyword, they’ll find you.
Your keyword strategy should have given you some idea what you want to write about. Please read our blog about keyword research if you need help finding your perfect keywords. For blog posts, you will usually aim for a long tail keyword.
Discover information about search volume
Once you have found a long tail search term you would like to start ranking for, you should put some effort into discovering whether or not the search volume of your chosen focus keyword is high. Using Google Trends should give at least some idea, creatively, about search volume. Google Trends allows you to compare the search volume between two search terms over time. This will give some insights in the volume of the search terms people use (always relative to another term).
Google your proposed focus keyword!
Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself.
Take the time to look at the first two result pages. Have the articles Google shows the same character that your article will be like? Does your website fit between the results shown in these result pages? If you decide to write your blogpost or page, while optimizing for this exact focus keyword, you are aiming for a display of your page amongst these.
DMG Concludes picking a focus keyword is not easy
Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience.
Contact Dynasty Marketing Group for help choosing your focus keywords and coming up with a strategy to help you rank for your chosen keywords!