Generate Leads
Another reason your website needs an active website is to generate leads. This is one of the big benefits of blogging.
Studies show that those who create at least 20 blog posts each month see up to four times more leads than companies that do not have a blog.
When people visit your blog, they want to find answers. Providing them with answers will put your website in their mind when they are ready to buy.
Boost Search Engine Rankings with Fresh Content
Blogs offer you the perfect way to boost search engine rankings. Search engine spiders feed on fresh content. Many websites are static and rarely need to change content.
Having blog that is updated on a regular basis will provide search engines with content that is fresh and keyword-rich. This leads to higher rankings as well as big increases in website traffic.
Build Credibility and Reputation
Last, you need a blog because it helps you to build credibility and a good reputation online. Your blog allows you to offer information to potential customers without having to hard sell. This boosts your credibility with them.
Visitors may bookmark your site so they can come back for good information. When they’re ready to make a decision, chances are that they’ll remember you.