How do I make my site rank for keyword X? It is important to understand that your "site" does not rank; pages on your site rank. If you want to rank for a keyword, you’ll need to determine which page [...]
Every organization that starts an organic search optimization process has a “keyword gap.” This is defined as the gap between the keywords you believe your organization should be found for in the search engines versus the keywords your prospects are [...]
“Optimized Content Marketing is the art of understanding exactly what your prospects and customers need to know and deliberately producing optimized content based on keywords that are driving organic search traffic and conversions. Then delivering that optimized content in a relevant [...]
Generate Leads Another reason your website needs an active website is to generate leads. This is one of the big benefits of blogging. Studies show that those who create at least 20 blog posts each month see up to four [...]
The benefits of blogging are numerous and make it well worth the effort on your part. If your website doesn’t have a blog or you’ve allowed your blog to fall by the wayside, here are just a few important reasons [...]
There are two fundamental ways that the search engines use links: To discover new web pages To help determine how well a page should rank in their results Once search engines have crawled pages on the web, they can extract [...]
Social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the "BIG Four" (Facebook, Twitter, LinkedIn and Google+), has become a [...]
Optimizing each webpage in line with Google algorithms is necessary to build pages that will generate search traffic. For pages to be fully and correctly indexed they have to be structured and presented to the search engines according to their [...]
A Data Driven Guide To Anchor Text (And Its Impact On SEO) There’s a lot of information out there about anchor text. But depending on which guide you read, you might think that you should: a) Build lots of anchor text rich links [...]
Why Citations Are Important to the Success of Your Local Business Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be [...]
