First, it is important to understand how search engines (like Google, Bing, Yahoo!) operate and how people perform their searches, because it directly correlates to the importance of SEO-friendly content on your website. Since Google is the most widely used [...]
How do I make my site rank for keyword X? It is important to understand that your "site" does not rank; pages on your site rank. If you want to rank for a keyword, you’ll need to determine which page [...]
Every organization that starts an organic search optimization process has a “keyword gap.” This is defined as the gap between the keywords you believe your organization should be found for in the search engines versus the keywords your prospects are [...]
“Optimized Content Marketing is the art of understanding exactly what your prospects and customers need to know and deliberately producing optimized content based on keywords that are driving organic search traffic and conversions. Then delivering that optimized content in a relevant [...]
Generate Leads Another reason your website needs an active website is to generate leads. This is one of the big benefits of blogging. Studies show that those who create at least 20 blog posts each month see up to four [...]
